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Double win rates. Grow margins. Win more with less.

Win rates doubled from 23.7% to 46.1%

Margins increased from 12.3% to 13.5%

$26.4m additional revenue generated

Sales Leader, Global facilities management business, APAC

B2B buying has shifted. Clients choose the seller they trust to deliver with the least risk.

Perception Selling helps you convert more of the deals that should be yours — without more headcount or pressure.

Benchmark Your Sales System
WIN MORE WITH LESS
OPTIMISE REVENUE POTENTIAL
EMBED HIGH PERFORMANCE BEHAVIOURS

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The Impossible Ask: Win More With Less

Modern sales leaders face unprecedented challenges

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Sales leaders are constantly asked to do more with less. Revenue targets climb year after year, but headcount stays flat or shrinks. Meanwhile, the buying environment grows more complex, competitors more aggressive, and clients more demanding.

Targets Increase But Resources Don’t

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I've just approved our new five-year growth plan with 20% year-on-year revenue increases, but our CFO has capped sales headcount at current levels for the foreseeable future...I'm essentially asking my team to perform magic.

CEO, Hong Kong

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Deals that should close don't. Pricing conversations go poorly. Cross-sell opportunities are missed. Your win rates are stuck, and you know there's untapped revenue potential in your pipeline that never converts.

Money Is Left On The Table

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My team immediately dives into product presentations without understanding the client's strategic priorities or mapping the buying committee. We consistently lose the strategic opportunities that really move the needle.

Enterprise Sales Director, Johannesburg

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You've invested in sales training programs, but three months later, reps revert to old habits. Skills workshops provide temporary boosts but fail to create lasting change. Knowledge transfer doesn't equal behavior transformation.

Training Alone Doesn’t Change Behaviours

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We spent $1.2m on a sales transformation program, complete with binders, certifications, and fancy role-play exercises. Six months later, I can’t find a single salesperson who can even describe the methodology, let alone apply it.

Chief Transformation Officer, Shanghai

B2B Sales Has Changed – Have You?

Buyers have evolved. Sellers must adapt.

We accelerate your revenue growth by transforming how your sales teams think and act.

We offer a bespoke mix of world-class training, coaching and change management advisory that embeds high performance behaviours.

We call it Perception Selling.

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Hi, I’m Mark – CEO at Perception Selling.

I’ve spent 20+ years in sales leadership, working with MNCs around the world to help them achieve self-sustaining revenue growth.

Let me ask you a question: Can you continue to think and act the same way and still get the results you need?

For most sales organizations, the uncomfortable answer is NO.

Perception Selling

A proven framework designed for modern B2B sales

+15 - 30%

Revenue uplift with the same or less resource

+43%

Higher win rates on qualified opportunities

>85%

Forecasting accuracy (Industry average 50%)

The crucial insight: Buyers don't make decisions based on reality. They make decisions based on their perception of reality.

Buyers select the partner they believe gives them the highest likelihood of achieving their desired outcomes. It's not your actual ability to deliver results that matters—it's the buyer's perception of your ability to deliver.

Perception Selling transforms how your organisation thinks about, approaches, and executes sales.

It centres on three pillars that make revenue scalable and self-sustaining:

  1. Engineering sales success

  2. Executing sales success

  3. Leading sales success

ENGINEERING SALES SUCCESS

Firefighter to Architect

Win More With Less

Build the foundations for systematic sales success.

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EXECUTING SALES SUCCESS

Talent to Systematised

Optimise Revenue Potential

Master the five Perception Selling competencies and elevate seller capability.

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LEADING SALES SUCCESS

Awareness to Ownership

Embed High Performance Behaviours

Create the leadership practices that sustain long-term sales excellence.

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Benchmark Your Sales System

What’s holding back your sales performance?

Start Your Perception Selling Journey

Explore how Perception Selling can transform your results

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We’ll discuss your specific sales challenges and goals on a no-obligation 60-minute consultation.

Schedule a Call

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We’ll complete a comprehensive diagnostic of your sales organisation.

Comprehensive Diagnostic

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We’ll create a customised implementation plan for you, addressing your key challenges, and we’ll help you implement it with support along the way.

Customised Roadmap

Schedule A Call

What Our Clients Say

Trusted by Sales and HR leaders worldwide

Mark developed and implemented an origination skills (perception selling) program over a 3 year period. Over that time the department delivered substantial revenue outperformance and markedly increased ROE. He achieved the status of trusted advisor and that’s the best compliment I can give him.

– Shiv Sivarajah, Head of Project Finance, Asia at MUFG

Mark is a great sales coach, and I'd highly recommend working with him. From the outset, it was clear that he is very passionate about what he does, and this shines through in his group presentations and 1-2-1 coaching sessions. Mark had a huge impact on my business in a relatively short period of time, and I'm very grateful for this.

– Rob Howland, Senior Wealth Manager at AAM Advisory Pte Ltd

Mark has been instrumental in the success of our recent adoption and deployment of a comprehensive sales methodology across our organisation in Asia-Pacific. Mark is an effective coach and very knowledgeable when it comes to selling in complex situations.

– Garry Parker, Chief Commercial Offer, Asia Pacific as ISS A/S (Strategic Sales & Retention Leader)

Mark is a superb sales coach and was able to help deal teams adopt the various methodologies to great effect, improving ability to engage clients with relevance, and ultimately, conversion rates. He is certainly one of the most capable and professional sales effectiveness consultants I have ever worked with.

– Paul Sealy, Global Head – People Capabilities, Client Businesses at Standard Chartered Bank

Frequently Asked Questions

Everything you need to know about Perception Selling

  • Most clients begin seeing measurable improvements within 60-90 days. However, the full transformation typically unfolds over 6-12 months as new behaviours become embedded and systematic approaches take root across the organization.

  • The Perception Selling System scales effectively for teams of all sizes, from small startups with 5-10 reps to enterprise organizations with hundreds of salespeople. The methodology adapts to your specific context and resources.

  • Unlike one-off training events that fade quickly, the Perception Selling System focuses on systematic behaviour change. We build processes, frameworks, and accountability mechanisms that create lasting performance transformation, not just temporary knowledge transfer.

  • We've successfully worked with B2B sales teams across technology, professional services, manufacturing, financial services, and many other industries. The core principles apply universally, while the implementation is customised to your market dynamics.

  • Investment varies based on team size, engagement scope, and the challenges you face. During your free consultation, we will discuss your specific needs and walk you through the steps we’ll follow to create your custom roadmap and transparent pricing options that align with your budget and expected ROI.

  • Absolutely. The Perception Selling System is designed to work seamlessly with remote, hybrid, or in-office teams. We've successfully implemented it across distributed organisations worldwide, with virtual coaching and support structures.

  • You'll receive comprehensive support including regular coaching sessions, implementation frameworks, accountability check-ins, resource materials, and direct access to Mark and the team for questions and guidance throughout your journey.

  • Success is measured through both leading behavioural metrics as well as quantifiable lagging metrics including win rates, average deal size, sales cycle length, pipeline velocity, revenue growth, and qualitative indicators like team confidence and behavioural consistency.

  • Simply schedule a complimentary 60-minute consultation. Mark will discuss your current challenges, explore whether the Perception Selling System is right for you, and outline potential next steps with no obligation.